Uniqlo’s UT Collection Teams Up with Artist Miranda July

Words cannot explain how excited I am about @Miranda_July’s Uniqlo line. pic.twitter.com/dPvDHA4fhZ
— Steven Winkelman (@StevenWinkelman) 2019年3月14日

UNIQLO, the Japanese apparel retailer is known for its affordable clothing and its collaboration with diverse artists and designers—to name a few, JW Anderson, Alexander Wang and Disney. Miranda July, a Los Angeles-based multi-talented film director, screenwriter, singer, actress, author and artist, launched collaborative T-shirts on March 18. The quirky t-shirts with prints like “EVERLASTING DOUBTS”, “NOT NOT FUNNY” and “IF YOU LIKE LIKE LIKE YOU’LL LOVE LOVE” are now available in stores in Canada and online.

July, known for her quirky works and her persona, defamiliarize things while showing partial understanding of objects and social constructs. There is a fundamental lack of understanding in traits which makes her works funny in an absurdist sense.

la nueva colección de uniqlo x miranda july me dio mi nueva bio pic.twitter.com/I9PXspoxXr
— nad(jjjj)iaaaa (@ikebannna) 2019年3月19日

#猫町倶楽部　名古屋文学サロン月曜会-藤が丘本店3月の課題本は第九回twitter文学賞海外編第1位になったミランダ・ジュライ『最初の悪い男』 3/15(金)　会場はJAZZ茶房青猫　https://t.co/59zvqGvWC0 #ミランダジュライ #twitter文学賞 pic.twitter.com/hp17bJtVqe
— 山本多津也＠猫町倶楽部 (@tatsuya1965) 2019年3月7日

She is not only popular in the West but has a huge fan base in Japan. Her first novel First Bad Man won a ‘Twitter Literally Prize (Twitter Bungaku-sho)’ in Japan this year which was casted by votes of Twitter users. A group exhibition which she is a participant of, TOKYO ART BOOK FAIR: Ginza Edition is held for a month from March 8 in Tokyo.